WHY DO WE RECOMMEND INFRAMEBIKE HERE?
REACH A NEW, HIGH-VALUE CUSTOMER SEGMENT
The combination of a semi-recumbent, joint-friendly training position and infrared radiation makes it ideal for the 40+ age group, individuals with excess weight, those in rehabilitation, elderly users, or people with limited mobility.
This segment often has higher purchasing power and longer customer lifetime value.
It also creates opportunities to sell complementary services (e.g., personal training, nutrition consulting, membership packages).
OUTSTANDING PROFITABILITY AND FAST RETURN ON INVESTMENT
INFRAMEBIKE offers a high-value service that can be sold at a premium price per session (e.g., €15–30 per session in Western markets).
Thanks to the combined effect (infrared + cardio), shorter yet highly effective workouts can be delivered, allowing multiple clients to be served per day.
The introduction of prepaid membership models increases cash flow stability.
DIFFERENTIATION FROM COMPETITORS
There are very few comparable multifunctional machines on the market that combine the benefits of an infrared sauna and a stationary bike.
The device can help position the club as an innovative venue offering premium services.
It also provides the opportunity to position it as a “flagship” product, generating media attention and social buzz for the club.
SCALABLE AND INTEGRABLE SERVICE
The device can be easily integrated into existing training structures: it can be used for group infrared sessions, individual rentals, or operated through a booking-based system.
It enables dynamic pricing strategies: off-peak discounts, couple packages, membership benefits, etc.
With multiple daily uses, the equipment can deliver a fast return on investment.
ASSOCIATED REVENUE STREAMS
Cross-selling opportunities: cosmetics, dietary supplements, and apparel recommended for infrared training.
Increased customer retention through brand loyalty and premium experience.
Opportunity to create a unique brand identity around INFRAMEBIKE – even establishing a dedicated “infra zone” within the club.
